Sunday, May 30, 2010
all about money honey
life is not always about money maybe the sole reason for people being sad is that they think money is all that you need for happiness ever wondered if we people dont compare how happy will we be the world will be full of positive energy and success and failure would have never been existed it only coz one had tried too hard for his sucess and other hasnt there is no diffrence in any individual ultimately if u earn a tonn of money the probablity of you being happy is less coz even then we will have a tendency to compare but mind as you earn more the tendency and want of having more is increasing so what is in for markeeter is that we as a people are bound to compare ..so till this marketeers will take the advantage and we as a consumer will not be ever ever happy....
Wednesday, May 19, 2010
power of se7ven
the strongest brands ignite fascination for customers and from customers by triggering some or all of these seven powerful triggers: LUST ... MYSTIQUE ... ALARM ... PRESTIGE ... POWER ... VICE ... and, TRUST.
1 | LUST: a craving for pleasure.
Think being the first in your social circles to own an iPad.
2 | MYSTIQUE: a sparking of curiosity.
Think of the storied myth that Red Bull energy drink is made with secretions from a bull’s testicles.
3 | ALARM: an act of impulse no matter the consequences.
>>Think succumbing to the irresistible infomercial offer that is too good to be true... 6 Second Abs perhaps.
4 | PRESTIGE: an achievement earning high-status and respect.
>> Think becoming mayor of the hippest coffee joint in town on foursquare.
5 | POWER: an ability to gain domination and control.
Think using Proactiv to dominate and control acne issues.
6 | VICE: a tempting of guilty and sometimes sultry pleasures.
>> Think living an aspirational life by reading exploits of celebrities in US Weekly.
7 | TRUST: a comforting feeling of authenticity and reliability for the greater good.
>> Think TOMS shoes “one for one” core purpose.
--TOM ASACKER
Sunday, May 9, 2010
learning through experience
as far as todays scenario is concerned all people are so much busy in life to respond to communication stimuli like for eg a salesman giving a valve for money deal may be rejected whereas the same thing when launched through various commercial or mass launch has a bright chance of being purchased no matter the cost may be high...what is the main reason for this is when communication is done during pleasure time the chance of positive response are more but this is an alert for the brands who try to interfere in people mind in a a view of creating an impression during busy this all things are fine but what about sales man they have to meet people during business here the power of good communication also doesn't plays a role this is because of people perception of salesman as waste of time has to be overcome d...but the real question is is it possible?...mebbe or may not be mind it this scenario is completely related to door to doorsales,an for them the only solution is to approach the people who are willing to listen... for this art to acquire it is a must to interact with as much people as much we can only when u have the basics rights you can be masters what say people?
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