face u r fear!!!

last nite just happened to listen to seth godin seminar on linchpin his one of the very

best selling book he stated fear is the most dreaded enemy in a human being life the fear of not succeding makes us not utilise our full potential and that is so verry true always we tend to avoid work and select a safe route so that we dont have to worry about the outcome and thus overcoming our fear but what we need to remember is that in the process of avoiding our fear we always will be stuck up in a rut wherin we can never be the sailor of a ship all of us have some or the other talent or rather a right approach the only thing which pulls behind is fear of failure or rejection or maybe nonacceptance. but one must always remember that the sucessful people in this world wernot blessed with super power or overly talented it just that they had the courage to face the fear and had belief in themselves the belief they had wasnot destroyed by the harsh or depressing comment of the public they wernt afraid of fear of being rejected because fear wont let you die and fear doesnt have a deadly circumstances mindit i not provoking to choose to be criminal as a profession but think logically fear is just an illusion and if u have control on your mind any circumstance end result will always depend on you its just that mind creates a fear of us being wrong and demotivating us..as if have confidence in you you can make the world dance to your tune......sometimes a single sentences spoken are worth millioins of pages hail seth godin

all about money honey

life is not always about money maybe the sole reason for people being sad is that they think money is all that you need for happiness ever wondered if we people dont compare how happy will we be the world will be full of positive energy and success and failure would have never been existed it only coz one had tried too hard for his sucess and other hasnt there is no diffrence in any individual ultimately if u earn a tonn of money the probablity of you being happy is less coz even then we will have a tendency to compare but mind as you earn more the tendency and want of having more is increasing so what is in for markeeter is that we as a people are bound to compare ..so till this marketeers will take the advantage and we as a consumer will not be ever ever happy....

power of se7ven

the strongest brands ignite fascination for customers and from customers by triggering some or all of these seven powerful triggers: LUST ... MYSTIQUE ... ALARM ... PRESTIGE ... POWER ... VICE ... and, TRUST.

1 | LUST: a craving for pleasure.

Think being the first in your social circles to own an iPad.

2 | MYSTIQUE: a sparking of curiosity.

Think of the storied myth that Red Bull energy drink is made with secretions from a bull’s testicles.

3 | ALARM: an act of impulse no matter the consequences.

>>Think succumbing to the irresistible infomercial offer that is too good to be true... 6 Second Abs perhaps.

4 | PRESTIGE: an achievement earning high-status and respect.

>> Think becoming mayor of the hippest coffee joint in town on foursquare.

5 | POWER: an ability to gain domination and control.

Think using Proactiv to dominate and control acne issues.

6 | VICE: a tempting of guilty and sometimes sultry pleasures.

>> Think living an aspirational life by reading exploits of celebrities in US Weekly.

7 | TRUST: a comforting feeling of authenticity and reliability for the greater good.

>> Think TOMS shoes “one for one” core purpose.

--TOM ASACKER

learning through experience

as far as todays scenario is concerned all people are so much busy in life to respond to communication stimuli like for eg a salesman giving a valve for money deal may be rejected whereas the same thing when launched through various commercial or mass launch has a bright chance of being purchased no matter the cost may be high...what is the main reason for this is when communication is done during pleasure time the chance of positive response are more but this is an alert for the brands who try to interfere in people mind in a a view of creating an impression during busy this all things are fine but what about sales man they have to meet people during business here the power of good communication also doesn't plays a role this is because of people perception of salesman as waste of time has to be overcome d...but the real question is is it possible?...mebbe or may not be mind it this scenario is completely related to door to doorsales,an for them the only solution is to approach the people who are willing to listen... for this art to acquire it is a must to interact with as much people as much we can only when u have the basics rights you can be masters what say people?

near future stategy

ACTUAL SELF + BRAND = IDEAL SELF

very true statment by Wicklund and Gollwitzer, one thing is for sure the more

developed the society is more the people will under look the functional quality of the product

what marketeers have to do is cash in this "making a statement" idea of brand communication and for building brands cos for high end brands this strategy will work wonder also brand can come up with variable positive reinforcement wherein it means where reward are not fixed like poker u can take your brand users by suprise by giving them two second of fame as your brand communication promises or maybe surprise them through reward through events and many things

public sectors,monopoly

yesterday just happened to be at passport office for a fresh passport second time the first being a unsuccessful attempt what was shocking to me was the procedure which an individual has to go through and the more surprising thing was the people applying for passport i wonder how huge is the population the passport saga is never ending... when i visited the office it was 10.00 just when the office get started and mind it time given to me was 10.15 i.e while online filling the form i thought our central government is so systematic they have allocated time slot to individual but not so surprising the scenario wasn't same there were 150 people waiting in the queue just to get the token number and at the end of the day they has distributed 300 token imagine 300 people 1000 rs each that comes to around 3lakhs rs per day and 78lakhs per month assuming 26 days(only from thane passport office) but no service to the consumer such is the scenario of monopolistic or rather public sectors are concerned what they forget is that consumer is the king and if you dont treat them as a king your brand name will never rise thats is evidentially proved by the esteemed brand image our public sector enjoys the question is whether monopolistic market must concentrate on this factor or rather stay happy with the profit as consumer has no other option what they forget is that in a public sector domain the offices which they run are the mirror of the government work wake up govt this wont be tolerated for a long time

two side of fame

"fame" the most desired want of all people though there are few who dont bother for their two minutes of fame......but my real question is ...is fame worth it in a country like India where a individual  in one phase of life being heroically worshiped and the very next phase being criticized by the same set of people this my friend is Indian  media double standard,crap ,shit heads the sole people responsible to fill our daily life with their tonnes of  crap ...Lalit modi had been the media hero before two years now their very own created face of entrepreneur has became a drug peddler he is been criticized for lot of black money stashed inside his pocket but imagine every individual in his place will do the same thing that he is doing just because he had the guts to come up with something unique called IPL he had that opportunity to earn and we dont have any brains to come up with such an great idea or maybe business plan so the obvious thing is to envy on his fame and make us feel good of our failure i.e our inability to achieve our minute of fame.......why are we so concerned about it we need to know one thing the only reason media is blowing it to a great proportion just because they are getting high TRP and indirectly they are earning profit..........wake up alarm for people who those who want to make their brand successful in a country like India this fiasco is a learning experience for  your brand always remember transfer the esteem associated with your brand to the consumers make you consumers come in the spotlight not your brands as the main factor in buying decision of the consumer in India is their desire of being perceived in some way by using your brand