two side of fame

"fame" the most desired want of all people though there are few who dont bother for their two minutes of fame......but my real question is ...is fame worth it in a country like India where a individual  in one phase of life being heroically worshiped and the very next phase being criticized by the same set of people this my friend is Indian  media double standard,crap ,shit heads the sole people responsible to fill our daily life with their tonnes of  crap ...Lalit modi had been the media hero before two years now their very own created face of entrepreneur has became a drug peddler he is been criticized for lot of black money stashed inside his pocket but imagine every individual in his place will do the same thing that he is doing just because he had the guts to come up with something unique called IPL he had that opportunity to earn and we dont have any brains to come up with such an great idea or maybe business plan so the obvious thing is to envy on his fame and make us feel good of our failure i.e our inability to achieve our minute of fame.......why are we so concerned about it we need to know one thing the only reason media is blowing it to a great proportion just because they are getting high TRP and indirectly they are earning profit..........wake up alarm for people who those who want to make their brand successful in a country like India this fiasco is a learning experience for  your brand always remember transfer the esteem associated with your brand to the consumers make you consumers come in the spotlight not your brands as the main factor in buying decision of the consumer in India is their desire of being perceived in some way by using your brand