· The company segment the market, chooses the best segments and develop a strong position in each chosen segment
· The company maps its customers need, perception, preferences and behaviour and motivates it take holder to obsess about serving and satisfying customer
· Major competitors strengths and weakness should be known
· Partnering out its stakeholders and generously reward them
· Develop system for identifying opportunities, ranking them and choosing the best one either product leader operation leader customer preference
· Marketing planning system that lead to long term and short term.
· Company exercise strong control over its product and service mix
· build strong brands by using the most cost-effective communication and promotion tools
· company builds marketing leadership and a team spirit among its various department· company constantly adds technology that gives it a competitive advantage in the market place
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