brand loyal

brand loyal and being in a relation is one and the same ..... because of the positioning you perceive its personality or value offering is much appreciated or rather appealing to you ...... you tend to like the product and the same product has become a solution for your need in that particular category you dont expect anything more ..... feature and their point of differentiation is align not only to make you happy but make you feel its the only brand which can completely act as a solution for your need and later on you feel addicted to brand and you attach a sentiment and a personality to the brand which make you perceive the brand as a reflection of your self one thats describes yourself.... you want people to associate brand with you......and when everything gets monotonous you tend to shift loyalty and tend to switch to another brand as it promises more than your existing brand but the emotional sentiment attached makes it ultimately difficult to like the another brand again you shift loyalty to the previous brand this may not happen if other brand delivers more user friendly features which is customer oriented.....i think the best solution a brand must follow to keep their loyal customer attracted is product line extension......as they say "true love is when your partner leaves you and than again comes back to you accepting his mistake"....make sure that your customer are always happy using your product and and always value your loyal customers as they have the power to make you the no 1 brand or throw you out of the business....