Thursday, April 1, 2010
obvious is the very unobvious
we student try to think education as the only mean to get placed and lead a happy life.....just mugg up for the sake of exam no understanding of the practical implication of the theory ....this can be related to a product development stage wherein the promoter aim is to earn high profits but for a product to be a successful brand concentrating only on profit is not done making ... i am trying to compare between the students and the promoter focusing only on short term goal(ie for student placement and promoters-profits) though it plays an important role in the process for achieving a long term prosperity a deep understanding is must ...for a brand to achieve long term success the promoter should have a deep understanding of consumer psyche take for example in a service sector if a customer has to wait in a line to avail your service (oligopolistic market) they marketeers must come up with waiting lounge so that the stress of waiting is reduced as the core meaning of service is providing solution to reduce the customers worries and make them feel at ease this ultimately leads to customer delight and in the process of building a brand equity...this is very obvious and easy to write and read but the practical application depends upon a personality.....that is the reason why some people build big empires and rest mud houses.....we must always keep in mind unless and until we cant apply the theory into our practical life education is a sheer waste only a mere passport for a job security.....
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