the strongest brands ignite fascination for customers and from customers by triggering some or all of these seven powerful triggers: LUST ... MYSTIQUE ... ALARM ... PRESTIGE ... POWER ... VICE ... and, TRUST.
1 | LUST: a craving for pleasure.
Think being the first in your social circles to own an iPad.
2 | MYSTIQUE: a sparking of curiosity.
Think of the storied myth that Red Bull energy drink is made with secretions from a bull’s testicles.
3 | ALARM: an act of impulse no matter the consequences.
>>Think succumbing to the irresistible infomercial offer that is too good to be true... 6 Second Abs perhaps.
4 | PRESTIGE: an achievement earning high-status and respect.
>> Think becoming mayor of the hippest coffee joint in town on foursquare.
5 | POWER: an ability to gain domination and control.
Think using Proactiv to dominate and control acne issues.
6 | VICE: a tempting of guilty and sometimes sultry pleasures.
>> Think living an aspirational life by reading exploits of celebrities in US Weekly.
7 | TRUST: a comforting feeling of authenticity and reliability for the greater good.
>> Think TOMS shoes “one for one” core purpose.
--TOM ASACKER
this is killer!! ive put in my twitter page.. :)
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