facilitators of a brand

"innovator" and "marketeers" are the two set of people where the marketeers helps the former to get recognition ....... and the third set "entrepreneurs "are the one who take home the profit........ ultimately this three are the people responsible for success of a brand........

fickle mind

it is the universal truth that the age group between 18-25 are the best target for the marketeers just give them something to flaunt the brand will be selling like hot cakes.......as the consumers in this set are the in the evolution stage of there life cycle wherein they are trying to step in this real world and want to stand apart from the crowd .....but think logically if everyone want to stand apart in a society with whom will they compare to...for a brand to be successful in this category solution for the need is the prerequisite for a brand but apart from that the image associated with the particular brand does wonder in this category..take for example clothes we people have no idea about the quality the buying criteria is image and looks ...how smartly people have come up to the need of diffrent set of people adventure immediately wrangler comes in to your mind ( brand recall ),sophisticated rich class- tommy hilfigher no one have any idea how can a set of wrangler jeans can make you adventurous but this is brand image for you... we are a set of position oriented buyers.. , wherein there is absence of rational buying behavior......if we have little bit of sense ...remember brand can never build your personality its just the marketers attaching such kind off image to the brand.... remember its always what you do matters whereas what you try to show off through the means of brand will land you in a status of a "wannabe"...to be a successful in this segment positioning and target is a must criteria...

end of day it all about survival

This may seem absurd but its a truth that we as a individual market ourself everyday except the time we deals with our loved ones....when you chat with your friends everyone try to flaunt his knowledge making a positioning in the minds of people of a very intelligent personality u trying to crack joke you making yourself in a position of cool guy to hang out with .......when you deal with teacher you try to show that you are very serious and like to study just making a impression for a goal of getting good marks here the only difference is corporates create an impression to earn profit and student do it for the sake of marks....ever wondered why nokia never gives all the feature ,looks,style in one mobile so that people dont have to change mob every 6months though for most of us the only feature used in our cell are sms,calls,music,camera but who provokes them that this is not enough you deserve more its the genius marketing people in the top notch whos only aim is not selling but repeated selling so that they can keep there brand alive for a long term not just to earn surplus and close down there store in a short span.....they are the one who tells you what you need they are are the one who can sell a product at rs10 and the same product @rs100(though i agree the goods wherin we can measure the functional quality cant have discriminant pricing) ......the tool used by marketer to make this happen is "positioning" which facilitate people to show their status within his social surrounding marketer provides a indirect tools to measure a individual social status through use of a premium brand which target the need of social status in mas lows hierarchy of needs.... in spite of knowing all this we ourself fall in marketing trap we tend to recognize people by brand which they use though the fact is that there is no point of differentiation in products and the criteria to judge choose a brand is bullshit rather to check with the functional quality and than use the brand.....the concept of jealousy ego has more fueled by marketers but isn't that their duty as everyone wants his goal to be achieved.......trying to justify marketing..as they say unless and until u like a school of thought u wont have a passion to learn more.........long live marketing.

pantene

i am short of words to describe this ad http://www.youtube.com/watch?v=Um9KsrH377A. the uniqueness of ad is much to talk about .some ad are above the treshholds which grabs our attention this is an example of something above the threshold ...all of us have been bombarded with same type of boring make your hair silky, straight kind of ad but this is a refreshing change......the main goal of the brand is acheived "brand recall" as being a FMCG produc,t brand recall is a must and this ad is a spot on it enters into long term memory which while our purchasing decision will come into play...the reason for this ad being a spot on is not just bcoz it appeals emotion aspect of a consumer but it is diffrent from the other ads which catches our stimuli much quicker than others................also her smooth long hair will never go unoticed....

life

life:made of endless possibilities... wherein the time taken to find ones passion and to fight against all odd is much more than climbing the ladder of success...much easy to say agreed but may be this is what life is finding your passion is the difficult part but the joy and the pleasure of achieving your goal is much more than the pain gone through the funniest part is after achieving your pain becomes a sweet memories..........cheers to life hope to find my passion soon maybe a drink will help....

bham bhole!!!

let me start my blog with the mantra which gave me the courage to Penn down my thought though not a good writer nor a thinker but atleast can give a try ...as they say facing your fear can help you do wonders though i dont apply this to myself some word are very motivating to read ...though blog is much of a show off word as far as amateur like me is concerned ...atleast i gave it a try.....atlast who the fuck cares ...njoi your life to the fullest by trying new things.