Tuesday, March 30, 2010

end of day it all about survival

This may seem absurd but its a truth that we as a individual market ourself everyday except the time we deals with our loved ones....when you chat with your friends everyone try to flaunt his knowledge making a positioning in the minds of people of a very intelligent personality u trying to crack joke you making yourself in a position of cool guy to hang out with .......when you deal with teacher you try to show that you are very serious and like to study just making a impression for a goal of getting good marks here the only difference is corporates create an impression to earn profit and student do it for the sake of marks....ever wondered why nokia never gives all the feature ,looks,style in one mobile so that people dont have to change mob every 6months though for most of us the only feature used in our cell are sms,calls,music,camera but who provokes them that this is not enough you deserve more its the genius marketing people in the top notch whos only aim is not selling but repeated selling so that they can keep there brand alive for a long term not just to earn surplus and close down there store in a short span.....they are the one who tells you what you need they are are the one who can sell a product at rs10 and the same product @rs100(though i agree the goods wherin we can measure the functional quality cant have discriminant pricing) ......the tool used by marketer to make this happen is "positioning" which facilitate people to show their status within his social surrounding marketer provides a indirect tools to measure a individual social status through use of a premium brand which target the need of social status in mas lows hierarchy of needs.... in spite of knowing all this we ourself fall in marketing trap we tend to recognize people by brand which they use though the fact is that there is no point of differentiation in products and the criteria to judge choose a brand is bullshit rather to check with the functional quality and than use the brand.....the concept of jealousy ego has more fueled by marketers but isn't that their duty as everyone wants his goal to be achieved.......trying to justify marketing..as they say unless and until u like a school of thought u wont have a passion to learn more.........long live marketing.

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