fickle mind

it is the universal truth that the age group between 18-25 are the best target for the marketeers just give them something to flaunt the brand will be selling like hot cakes.......as the consumers in this set are the in the evolution stage of there life cycle wherein they are trying to step in this real world and want to stand apart from the crowd .....but think logically if everyone want to stand apart in a society with whom will they compare to...for a brand to be successful in this category solution for the need is the prerequisite for a brand but apart from that the image associated with the particular brand does wonder in this category..take for example clothes we people have no idea about the quality the buying criteria is image and looks ...how smartly people have come up to the need of diffrent set of people adventure immediately wrangler comes in to your mind ( brand recall ),sophisticated rich class- tommy hilfigher no one have any idea how can a set of wrangler jeans can make you adventurous but this is brand image for you... we are a set of position oriented buyers.. , wherein there is absence of rational buying behavior......if we have little bit of sense ...remember brand can never build your personality its just the marketers attaching such kind off image to the brand.... remember its always what you do matters whereas what you try to show off through the means of brand will land you in a status of a "wannabe"...to be a successful in this segment positioning and target is a must criteria...