pantene

i am short of words to describe this ad http://www.youtube.com/watch?v=Um9KsrH377A. the uniqueness of ad is much to talk about .some ad are above the treshholds which grabs our attention this is an example of something above the threshold ...all of us have been bombarded with same type of boring make your hair silky, straight kind of ad but this is a refreshing change......the main goal of the brand is acheived "brand recall" as being a FMCG produc,t brand recall is a must and this ad is a spot on it enters into long term memory which while our purchasing decision will come into play...the reason for this ad being a spot on is not just bcoz it appeals emotion aspect of a consumer but it is diffrent from the other ads which catches our stimuli much quicker than others................also her smooth long hair will never go unoticed....