face u r fear!!!

last nite just happened to listen to seth godin seminar on linchpin his one of the very

best selling book he stated fear is the most dreaded enemy in a human being life the fear of not succeding makes us not utilise our full potential and that is so verry true always we tend to avoid work and select a safe route so that we dont have to worry about the outcome and thus overcoming our fear but what we need to remember is that in the process of avoiding our fear we always will be stuck up in a rut wherin we can never be the sailor of a ship all of us have some or the other talent or rather a right approach the only thing which pulls behind is fear of failure or rejection or maybe nonacceptance. but one must always remember that the sucessful people in this world wernot blessed with super power or overly talented it just that they had the courage to face the fear and had belief in themselves the belief they had wasnot destroyed by the harsh or depressing comment of the public they wernt afraid of fear of being rejected because fear wont let you die and fear doesnt have a deadly circumstances mindit i not provoking to choose to be criminal as a profession but think logically fear is just an illusion and if u have control on your mind any circumstance end result will always depend on you its just that mind creates a fear of us being wrong and demotivating us..as if have confidence in you you can make the world dance to your tune......sometimes a single sentences spoken are worth millioins of pages hail seth godin

all about money honey

life is not always about money maybe the sole reason for people being sad is that they think money is all that you need for happiness ever wondered if we people dont compare how happy will we be the world will be full of positive energy and success and failure would have never been existed it only coz one had tried too hard for his sucess and other hasnt there is no diffrence in any individual ultimately if u earn a tonn of money the probablity of you being happy is less coz even then we will have a tendency to compare but mind as you earn more the tendency and want of having more is increasing so what is in for markeeter is that we as a people are bound to compare ..so till this marketeers will take the advantage and we as a consumer will not be ever ever happy....

power of se7ven

the strongest brands ignite fascination for customers and from customers by triggering some or all of these seven powerful triggers: LUST ... MYSTIQUE ... ALARM ... PRESTIGE ... POWER ... VICE ... and, TRUST.

1 | LUST: a craving for pleasure.

Think being the first in your social circles to own an iPad.

2 | MYSTIQUE: a sparking of curiosity.

Think of the storied myth that Red Bull energy drink is made with secretions from a bull’s testicles.

3 | ALARM: an act of impulse no matter the consequences.

>>Think succumbing to the irresistible infomercial offer that is too good to be true... 6 Second Abs perhaps.

4 | PRESTIGE: an achievement earning high-status and respect.

>> Think becoming mayor of the hippest coffee joint in town on foursquare.

5 | POWER: an ability to gain domination and control.

Think using Proactiv to dominate and control acne issues.

6 | VICE: a tempting of guilty and sometimes sultry pleasures.

>> Think living an aspirational life by reading exploits of celebrities in US Weekly.

7 | TRUST: a comforting feeling of authenticity and reliability for the greater good.

>> Think TOMS shoes “one for one” core purpose.

--TOM ASACKER

learning through experience

as far as todays scenario is concerned all people are so much busy in life to respond to communication stimuli like for eg a salesman giving a valve for money deal may be rejected whereas the same thing when launched through various commercial or mass launch has a bright chance of being purchased no matter the cost may be high...what is the main reason for this is when communication is done during pleasure time the chance of positive response are more but this is an alert for the brands who try to interfere in people mind in a a view of creating an impression during busy this all things are fine but what about sales man they have to meet people during business here the power of good communication also doesn't plays a role this is because of people perception of salesman as waste of time has to be overcome d...but the real question is is it possible?...mebbe or may not be mind it this scenario is completely related to door to doorsales,an for them the only solution is to approach the people who are willing to listen... for this art to acquire it is a must to interact with as much people as much we can only when u have the basics rights you can be masters what say people?

near future stategy

ACTUAL SELF + BRAND = IDEAL SELF

very true statment by Wicklund and Gollwitzer, one thing is for sure the more

developed the society is more the people will under look the functional quality of the product

what marketeers have to do is cash in this "making a statement" idea of brand communication and for building brands cos for high end brands this strategy will work wonder also brand can come up with variable positive reinforcement wherein it means where reward are not fixed like poker u can take your brand users by suprise by giving them two second of fame as your brand communication promises or maybe surprise them through reward through events and many things

public sectors,monopoly

yesterday just happened to be at passport office for a fresh passport second time the first being a unsuccessful attempt what was shocking to me was the procedure which an individual has to go through and the more surprising thing was the people applying for passport i wonder how huge is the population the passport saga is never ending... when i visited the office it was 10.00 just when the office get started and mind it time given to me was 10.15 i.e while online filling the form i thought our central government is so systematic they have allocated time slot to individual but not so surprising the scenario wasn't same there were 150 people waiting in the queue just to get the token number and at the end of the day they has distributed 300 token imagine 300 people 1000 rs each that comes to around 3lakhs rs per day and 78lakhs per month assuming 26 days(only from thane passport office) but no service to the consumer such is the scenario of monopolistic or rather public sectors are concerned what they forget is that consumer is the king and if you dont treat them as a king your brand name will never rise thats is evidentially proved by the esteemed brand image our public sector enjoys the question is whether monopolistic market must concentrate on this factor or rather stay happy with the profit as consumer has no other option what they forget is that in a public sector domain the offices which they run are the mirror of the government work wake up govt this wont be tolerated for a long time

two side of fame

"fame" the most desired want of all people though there are few who dont bother for their two minutes of fame......but my real question is ...is fame worth it in a country like India where a individual  in one phase of life being heroically worshiped and the very next phase being criticized by the same set of people this my friend is Indian  media double standard,crap ,shit heads the sole people responsible to fill our daily life with their tonnes of  crap ...Lalit modi had been the media hero before two years now their very own created face of entrepreneur has became a drug peddler he is been criticized for lot of black money stashed inside his pocket but imagine every individual in his place will do the same thing that he is doing just because he had the guts to come up with something unique called IPL he had that opportunity to earn and we dont have any brains to come up with such an great idea or maybe business plan so the obvious thing is to envy on his fame and make us feel good of our failure i.e our inability to achieve our minute of fame.......why are we so concerned about it we need to know one thing the only reason media is blowing it to a great proportion just because they are getting high TRP and indirectly they are earning profit..........wake up alarm for people who those who want to make their brand successful in a country like India this fiasco is a learning experience for  your brand always remember transfer the esteem associated with your brand to the consumers make you consumers come in the spotlight not your brands as the main factor in buying decision of the consumer in India is their desire of being perceived in some way by using your brand 

sucess formula

yesterday just happen to visit timaktoo my hangout place when i used to be in mumbai must say the concept of hookah in a open terrace with a village like ambeince is truly appealing and there usp.the main target customers are the teenager who have very fat pocket to blow off there fathers, hard earned money or rather black money....whattook me by suprise was inspite of non avability of hukah the seat were fully occupied this is the magic of ipl in india such is the craze of ipl no matter the thing for which you visit a place is absent the only idea of being together watching a match with your freinds is a succesful formula for buisness enterprise targetting youth as such all have managed to rope in the excitment of ipl for the increase in profit...this is what diffrentiate a succesful brand i took ipl issue just as an example to show how focused are this succesful brands for customer satisfaction and new ideas to increase there buisness ..a buissness with new ideas and constant innovativeness will never go unnoticed and sucess is guaranteed.

apology

exam time and too much of my internship tension stopped me from writing blog though truly lack of content also kept me at bay ..i am back at my place Mumbai it feels so great that your back to your loved ones coming here i got a surprise my brother bought a new Honda activa this is a second time we buying moped from Honda stable its not that we are brand loyal as such but must say for moped Honda's brand recall is commanding and for this high price commodity brand recall is a must this is a spot on for Honda though we waited for three months it was worth waiting what Honda is always brought up innovation which is consumer friendly and that whats it make it a market leader as a matter of fact any damn thing maybe its unique pearl white color or fully fibre body it is always striving hard for its user friendly innovation cheers to Honda it has come a long way competing with Kinetic,TVS ,Bajaj etc and successfully becoming  a market leader cheers to that...my only complain for this company can by any means you can reduce the waiting time for activa 3months is hell lot of time maybe Honda needs to revise its supply chain !!!!!!!

marketin sins

this tips are from kotlers 10 deadly sins for marketeers-

·    The company segment the market, chooses the best segments and develop a strong position in each chosen segment

·         The company maps its customers need, perception, preferences and behaviour and motivates it take holder to obsess about serving and satisfying customer

·         Major competitors strengths and weakness should be known

·         Partnering out its stakeholders and generously reward them

·         Develop system for identifying opportunities, ranking them and choosing the best one either product leader operation leader customer preference

·         Marketing planning system that lead to long term and short term.

·         Company exercise strong control over its product and service mix

·         build strong brands by using the most cost-effective communication and promotion tools

·         company builds marketing leadership and a team spirit among its various department·         company constantly adds technology that gives it a competitive advantage in the market place

marketing research

sometimes i use to wonder why market research is so important why cant a service sector for eg hotel goes by its gut feeling ...i use to think market research  is a waste of time but i what hit me as a reality was something different knowing the choice and needs of your target customers is much better than just going by your gut feeling there are contradictions that market research increases your cost but sometimes it may be the other way round sometimes you feel a particular feature will be loved by the consumer like including video stations in a coffee bar ,but actually people visit a coffee bar for conversation whereas playing video station will be least preferred  thus your gut feeling going completely against you idea of coffee bar meant for a conversation this is the impact of market research it sometimes helps to reduce unnecessary cost which would have been incurred if gone through our gut feeling....i dont completely contradict gut feel as sometime customer dont know themselves what they need and we marketeer are responsible for creating the need but a blend of both is a win win combination

brand loyal

brand loyal and being in a relation is one and the same ..... because of the positioning you perceive its personality or value offering is much appreciated or rather appealing to you ...... you tend to like the product and the same product has become a solution for your need in that particular category you dont expect anything more ..... feature and their point of differentiation is align not only to make you happy but make you feel its the only brand which can completely act as a solution for your need and later on you feel addicted to brand and you attach a sentiment and a personality to the brand which make you perceive the brand as a reflection of your self one thats describes yourself.... you want people to associate brand with you......and when everything gets monotonous you tend to shift loyalty and tend to switch to another brand as it promises more than your existing brand but the emotional sentiment attached makes it ultimately difficult to like the another brand again you shift loyalty to the previous brand this may not happen if other brand delivers more user friendly features which is customer oriented.....i think the best solution a brand must follow to keep their loyal customer attracted is product line extension......as they say "true love is when your partner leaves you and than again comes back to you accepting his mistake"....make sure that your customer are always happy using your product and and always value your loyal customers as they have the power to make you the no 1 brand or throw you out of the business....

positioning

positioning is the essential tool as far as long term brand building is concerned ..

communicating positionning strategy for a mass base consumer can only be afforded by the big fat corporates wherein they have huge capital base .....but what about small startups by buddying entrepreneur what about them is this marketing concept not applicable to start up brands...the answer is no i guess the only part which may be not be used in small scale buinesses is advertising part of communication channels .....other than that some of the concept can be successfully adopted by sbu in a very successful manner.take position for example or targetting this can be used while setting up a sbu u need to properly target the customer

rmbr segmentation is also hold a equal importance but targeting doesnt mean only taking a wide consumer base but we need to properly target age group for ex restaurant should have a proper target like only for upper class people and schold plan out all theier strategy in accordance ...... positioning is the very sequence of targeting one must always rememmber for long term win strategy the organisation must keepin mind their STP in mind as any miss match

of application tools will hamper the brand image though in a very small base a good example to folloew STP thorughly is taj hotels as such the reason i chosse a paricular brand and the whole tata group because at smaller level the start with a particular sectori will explain about this latter but let me tell in todays world if your brand delights your stp target than recognition of your brand is easy because of digital marketing or rather through WOM (word of mouth) plays an important role in todays socially connected market that is the reason the STP plays an very important part rather than just targetting masses because it is impossible to delight or ratherr not affordable to delight the masses......thats the power of STP though i agree

THE probablity is much guarnteed in gen y set of the consumers but cheers to marketing the only prob with us is though we recognice the practicall applicablity of this concept we find it difficult to apply .....as they say commonsense is uncommon .....

importance of sales

ever thought every single day to day product which we use use for example toothpaste  would have possibly not known to us or rather may not be produced as mass usage couldn't have been possible  as they say"if people cant use your product why make it"......a piece of information logistics roughly takes 20% of total cost depending upon type of product but isn't that worth it...... this is the importance of logistics...without logistic we couldn't have enjoyed the luxury or rather fulfill even our basic needs as we are enjoying in todays modernized supply chain era

obvious is the very unobvious

we student try to think education as the only mean to get placed and lead a happy life.....just mugg up for the sake of exam no understanding of the practical implication of the theory ....this can be related to a product development stage wherein the promoter aim is to earn high profits but for a product to be a successful brand concentrating only on profit is not done making ... i am trying to compare between the students and the promoter focusing only on short term goal(ie for student placement and promoters-profits) though it plays an important role in the process for achieving a long term prosperity a deep understanding is must ...for a brand to achieve long term success the promoter should have a deep understanding of consumer psyche take for example in a service sector if a customer has to wait in a line to avail your service (oligopolistic market) they marketeers must come up with waiting lounge so that the stress of waiting is reduced as the core meaning of service is providing solution to reduce the customers worries and make them feel at ease this ultimately leads to customer delight and in the process of building a brand equity...this is very obvious and easy to write and read but the practical application depends upon a personality.....that is the reason why some people build big empires and rest mud houses.....we must always keep in mind unless and until we cant apply the theory into our practical life education is a sheer waste only a mere passport for a job security.....

facilitators of a brand

"innovator" and "marketeers" are the two set of people where the marketeers helps the former to get recognition ....... and the third set "entrepreneurs "are the one who take home the profit........ ultimately this three are the people responsible for success of a brand........

fickle mind

it is the universal truth that the age group between 18-25 are the best target for the marketeers just give them something to flaunt the brand will be selling like hot cakes.......as the consumers in this set are the in the evolution stage of there life cycle wherein they are trying to step in this real world and want to stand apart from the crowd .....but think logically if everyone want to stand apart in a society with whom will they compare to...for a brand to be successful in this category solution for the need is the prerequisite for a brand but apart from that the image associated with the particular brand does wonder in this category..take for example clothes we people have no idea about the quality the buying criteria is image and looks ...how smartly people have come up to the need of diffrent set of people adventure immediately wrangler comes in to your mind ( brand recall ),sophisticated rich class- tommy hilfigher no one have any idea how can a set of wrangler jeans can make you adventurous but this is brand image for you... we are a set of position oriented buyers.. , wherein there is absence of rational buying behavior......if we have little bit of sense ...remember brand can never build your personality its just the marketers attaching such kind off image to the brand.... remember its always what you do matters whereas what you try to show off through the means of brand will land you in a status of a "wannabe"...to be a successful in this segment positioning and target is a must criteria...

end of day it all about survival

This may seem absurd but its a truth that we as a individual market ourself everyday except the time we deals with our loved ones....when you chat with your friends everyone try to flaunt his knowledge making a positioning in the minds of people of a very intelligent personality u trying to crack joke you making yourself in a position of cool guy to hang out with .......when you deal with teacher you try to show that you are very serious and like to study just making a impression for a goal of getting good marks here the only difference is corporates create an impression to earn profit and student do it for the sake of marks....ever wondered why nokia never gives all the feature ,looks,style in one mobile so that people dont have to change mob every 6months though for most of us the only feature used in our cell are sms,calls,music,camera but who provokes them that this is not enough you deserve more its the genius marketing people in the top notch whos only aim is not selling but repeated selling so that they can keep there brand alive for a long term not just to earn surplus and close down there store in a short span.....they are the one who tells you what you need they are are the one who can sell a product at rs10 and the same product @rs100(though i agree the goods wherin we can measure the functional quality cant have discriminant pricing) ......the tool used by marketer to make this happen is "positioning" which facilitate people to show their status within his social surrounding marketer provides a indirect tools to measure a individual social status through use of a premium brand which target the need of social status in mas lows hierarchy of needs.... in spite of knowing all this we ourself fall in marketing trap we tend to recognize people by brand which they use though the fact is that there is no point of differentiation in products and the criteria to judge choose a brand is bullshit rather to check with the functional quality and than use the brand.....the concept of jealousy ego has more fueled by marketers but isn't that their duty as everyone wants his goal to be achieved.......trying to justify marketing..as they say unless and until u like a school of thought u wont have a passion to learn more.........long live marketing.

pantene

i am short of words to describe this ad http://www.youtube.com/watch?v=Um9KsrH377A. the uniqueness of ad is much to talk about .some ad are above the treshholds which grabs our attention this is an example of something above the threshold ...all of us have been bombarded with same type of boring make your hair silky, straight kind of ad but this is a refreshing change......the main goal of the brand is acheived "brand recall" as being a FMCG produc,t brand recall is a must and this ad is a spot on it enters into long term memory which while our purchasing decision will come into play...the reason for this ad being a spot on is not just bcoz it appeals emotion aspect of a consumer but it is diffrent from the other ads which catches our stimuli much quicker than others................also her smooth long hair will never go unoticed....

life

life:made of endless possibilities... wherein the time taken to find ones passion and to fight against all odd is much more than climbing the ladder of success...much easy to say agreed but may be this is what life is finding your passion is the difficult part but the joy and the pleasure of achieving your goal is much more than the pain gone through the funniest part is after achieving your pain becomes a sweet memories..........cheers to life hope to find my passion soon maybe a drink will help....

bham bhole!!!

let me start my blog with the mantra which gave me the courage to Penn down my thought though not a good writer nor a thinker but atleast can give a try ...as they say facing your fear can help you do wonders though i dont apply this to myself some word are very motivating to read ...though blog is much of a show off word as far as amateur like me is concerned ...atleast i gave it a try.....atlast who the fuck cares ...njoi your life to the fullest by trying new things.